Okay, now that i’ve shared my top 10 low toxic beauty faves from Target let’s chat label reading. Label reading can be daunting, especially when you’re in a hurry, or just can’t even pronounce the ingredients! With EWG’s skin deep app you can easily scan your products and get a rating. This goes beyond the cute “natural looking” packaging. Marketing is everything, but it’s important we look beyond the labels, images, and packaging.
EWG’s Skin Deep is a data base for personal care, and cosmetics that rates them from EWG verified through 10. Ten is the worst, meaning it is the most toxic. I generally stay between EWG verified and 2 . It’s also important to scan each product individually, because a brand can have a product rated a 0 , and another product rated an 8. There are certain brands that have a fairly wide selection of low toxic products, whereas others have only a few low toxic options.